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The Brand Recognition Blueprint, Featuring Blanca Flor

2nd Oct 2025

The Brand Recognition Blueprint, Featuring Blanca Flor
When packaging reflects who you are, it carries meaning. For Blanca Flor, a silver jewelry store run by mother-daughter team Donna and Sofia, that meaning is rooted in heritage, artistry, and connection. Their story began decades ago when Donna studied and lived in Mexico, marrying a Mexican photographer and falling in love with the country’s artistry. What started as selling contemporary …
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Why Custom Tissue Paper is the Packaging MVP You’re Overlooking

8th Sep 2025

Why Custom Tissue Paper is the Packaging MVP You’re Overlooking
Think of tissue paper as the unsung hero of packaging. It may look delicate, but when you put your brand on it, it becomes one of the hardest-working tools in your lineup. It’s versatile, it’s functional, and it makes people feel really good about your business. It’s why custom tissue deserves a permanent spot in your packaging rotation. The Versatile Visual Touch Picture this …
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The Secret Behind 20 Years of Boutique Success

29th Aug 2025

The Secret Behind 20 Years of Boutique Success
Nestled in the heart of Annapolis—a quaint, historic waterfront town in Maryland where cobblestone streets meet sailboats and timeless charm—stands Lilac Bijoux, a boutique that has been dressing women in effortless style for 20 years. Inside, the clothing tells the story: vibrant, signature prints alongside wardrobe-building neutrals; airy ruffles and puff sleeves paired with clea …
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From Your Shop to Showstopper: Creative Gift Wrap for the Holidays

8th Aug 2025

From Your Shop to Showstopper: Creative Gift Wrap for the Holidays
Offering gift wrapping is already a win for your busy customers, but taking your present-tation to the next level can turn every purchase into a work of art. When your packaging surprises and delights, your customers are more likely to share it, talk about it, and come back for more. Here are three creative wrapping techniques to make your shop’s gifts stand out and create moments your custo …
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